As the Start of Spring ushers in a new phase of growth and renewal, on February 4th, Shenyang Machine Tool under China General Technology (Group) Holding Co., Ltd. officially launched the marketing campaign for its second blockbuster product - the VMC850Q-A vertical machining center. Building on the remarkable market success of the iV85 that secured a flying start for the year, the VMC850Q-A, featuring "high-precision forming and highly adaptable layout", has ignited the second battle of the "blockbuster product assault campaign". This move fully demonstrates the company's firm determination to forge blockbuster products with superior quality and seize market share with these competitive offerings.
The VMC850Q, a universal vertical machining center popular across the country, has already established a mature and stable market reputation. Based on this solid foundation, the VMC850Q-A, manufactured by the Vertical Machining Center Assembly Branch, has undergone a systematic iteration and upgrade: its core functional components have been optimized and enhanced, effectively improving the overall reliability of the machine; its highly adaptable layout is fully compatible with automatic production lines, providing precise services to customers in the traditional automotive and new energy industries. As a flagship model of the Q series, the VMC850Q-A focuses on the domestic mid-end market and meets customers' core demand for equipment that remains "as good as new after long-term use and operates without worries". It forms a clear hierarchical product system with the iV85, which prioritizes extreme cost performance - the iV85 serves the pragmatic application scenarios in the general machinery industry where "sufficiency is enough", while the VMC850Q-A targets niche sectors such as traditional automotive and new energy, delivering an "exquisite and refined" quality experience, and is particularly suitable for the automatic line production scenarios of leading industry customers. In the future, the company will form a hierarchical product matrix with the iV85 as the foundation, the Q series as the backbone, the H series for upward breakthroughs, and the P series as the benchmark, effectively enhancing its market pricing power and brand influence.
Sang Huiqing, a Technician Expert of Central Enterprises, is not only a frontline assembly backbone of the Vertical Machining Center Assembly Branch but also a promotion ambassador for this blockbuster product launch. In his view, the most proud breakthrough of the vertical machining center series products in 2026 is the complete solution to the long-standing industry problem of "tool marks". For a long time, tool marks have been regarded as a common issue with vertical machining center products, accepted by customers as a normal phenomenon, and mostly explained by the industry as such. Today, "Farewell to Tool Marks" is prominently printed on the product promotion posters of the VMC850Q-A - this is not just a marketing slogan, but a reflection of the confidence stemming from the overall quality leap of the entire product line. Li Shibo, Deputy Factory Director of the Vertical Machining Center Assembly Branch, stated: "The fact that customers do not raise a demand does not mean we can neglect it. True quality is the value that customers can see at a glance and feel immediately upon use."
Fight a battle, make a step forward, and accomplish a goal. Behind the promotion of blockbuster products lies Shenyang Machine Tool's in-depth reflection on the laws of the machine tool industry and its own development path: focus on the main business track, return to the essence of operation, and restructure the competition logic with the "product-centric" philosophy. A blockbuster product is not just a marketing concept, but a systematic operation - it involves in-depth analysis of customer needs, promotion of the whole-process improvement and upgrade of product design, process, processing, assembly and other links, and collaborative efforts with upstream and downstream partners to create four core blockbuster product series including gantry machines, vertical machining centers, lathes and vertical five-axis machines. From serving a single process to providing production line-level solutions, from meeting basic processing needs to supporting high-end manufacturing, Shenyang Machine Tool is making an upward breakthrough with a stepped product matrix, providing customers across the industry with a full-chain value covering "main engine - process - service".
From strategic planning to on-the-ground implementation, Shenyang Machine Tool is transforming its quality advantages into tangible market victories with strong strategic execution that "delivers on promises and acts decisively", making each blockbuster product a solid pillar for the enterprise's high-quality development. This is just the beginning - with the continuous expansion of the blockbuster product matrix, the company will gradually build a new equipment supply system facing the high-end market and connecting the upstream and downstream industrial chains, making "Shenyang Machine Tool Manufacturing" a reliable partner for customers in their transformation and upgrading journey.
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